Formula 5 get their own shake at local Ben & Jerry’s Scoop Shops, host Rock the Dock Music Festival on July 13 in Lake George
Albany jam band Formula 5 will lend their name this summer to a refreshing Ben & Jerry’s shake and a Lake George music festival, a bold step forward for the quartet who have toured extensively in the Northeast, with recent tours of Colorado, the Midwest and Southeast pointing to rapid growth on the horizon.
The Formula 5 Flavor Shake, combining Cherry Garcia, Totally Baked, Phish Food ice creams, plus milk & mini M&Ms, is available this summer at the Ben and Jerry’s on Madison Avenue in Albany, as well as the Saratoga Springs and Lake George Scoop Shops. Albany co-owner Mike Sperduto said of the shake “Bringing Ben & Jerry’s and Formula 5 together to mix up a shake just made sense. From The Grateful Dead and Phish to Willie Nelson, we keep our eyes on the smile, music and ice cream, so taking this to a local level made sense, and especially with the commitment of a band who embraces our values really solidified it for us.”
Giving back to the local community, 15% of sales of the shake at the Albany store will benefit The FUND for Lake George and Friends of Five Rivers.
Watch Formula 5’s commercial announcing their shake
Giving back to the local community, 15% of sales of the shake at the Albany store will benefit The FUND for Lake George and Friends of Five Rivers.
Watch Formula 5’s commercial announcing their shake
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Formula 5’s ‘Rock the Dock’ Music Festival will be held on July 13, 2018 in Lake George, NY on the dock of the Lake George Steamboat Company. The lineup features Formula 5, Soule Monde (Featuring Ray Paczkowski & Russ Lawton of Trey Anastasio Band), Strange Machines and Let’s Be Leonard, all of which can be enjoyed from any of the 3 historic Lake George steamboats that dock around the stage.
Luke Dow, event manager for Rock the Dock, shared background on bringing the event to the docks on Lake George. “Rock the Dock was started as a way to celebrate the Lake George Steamboat Company's 200th anniversary by doing something that the company has never done in its history, hold a concert on the pier. The free concert was a way of giving back to all the loyal patrons as well as showcase the talents of local artists and food trucks. This year's festival will also be focused on giving back, with 25% of all ticket proceeds benefiting the FUND for Lake George, to help with their efforts to keep the lake clean and pristine for years to come.” Craft and food vendors will also be on hand for Rock the Dock, tickets are on sale now at rockthedocklakegeorge.com.
Event Link: www.facebook.com/events/1367251946736551/
Formula 5 recently covered Rush’s “La Villa Strangiato” at The Hollow in Albany on April 28. The Rush original appears on ‘Hemispheres’ and marks the first time Formula 5 has covered the prog-rock pioneers. Watch here: https://youtu.be/S1eLA9ns
About Formula 5:
Formula 5 is a four-piece improvisational rock band out of Albany, NY, featuring Joe Davis (guitar/vocals), Greg Marek (drums), James Woods (bass), and Matt Richards (keys/vocals). With a diverse catalogue of distinctive originals and familiar covers, Formula 5 will keep your feet moving and your mind engaged. Blending high-energy Rock n Roll with tasteful grooves, there is an emphasis on collective, goal-driven improvisation. Every performance is unique, leaving the listener excited for where the band may venture with their broad range of styles at their next show.Whether they are playing with Twiddle, Dopapod, Pigeons Playing Ping Pong, TAUK, Particle, Kung Fu, Assembly of Dust, Cycles, Spiritual Rez, The Heavy Pets, or gracing the stages of festivals such as The Werkout, Domefest, Catskill Chill, Adirondack Independence Fest, Disc Jam or Wormtown, Formula 5 continues to bring their sound to new fans throughout the Northeast and beyond.
For the latest, news, updates, tour dates, videos, merchandise, and more visit www.F5Jams.com and www.formula5music.com and be sure to catch the band in a city near you.
Formula 5 is a four-piece improvisational rock band out of Albany, NY, featuring Joe Davis (guitar/vocals), Greg Marek (drums), James Woods (bass), and Matt Richards (keys/vocals). With a diverse catalogue of distinctive originals and familiar covers, Formula 5 will keep your feet moving and your mind engaged. Blending high-energy Rock n Roll with tasteful grooves, there is an emphasis on collective, goal-driven improvisation. Every performance is unique, leaving the listener excited for where the band may venture with their broad range of styles at their next show.Whether they are playing with Twiddle, Dopapod, Pigeons Playing Ping Pong, TAUK, Particle, Kung Fu, Assembly of Dust, Cycles, Spiritual Rez, The Heavy Pets, or gracing the stages of festivals such as The Werkout, Domefest, Catskill Chill, Adirondack Independence Fest, Disc Jam or Wormtown, Formula 5 continues to bring their sound to new fans throughout the Northeast and beyond.
For the latest, news, updates, tour dates, videos, merchandise, and more visit www.F5Jams.com and www.formula5music.com and be sure to catch the band in a city near you.
